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Take it Down

Active

Image-based abuse
Report an issue
Safety score69% — Modest

Audience

survivors

Countries

worldwide

Regions

global

Languages

Multiple languages

About this tool

Creators

Funding sources

Tool type

GBV issues

Last review

Not yet reviewed

Endorsement

Yes

This service was designed to help remove online nude, partially nude, or sexually explicit photos and videos of minors. Take It Down works by assigning a unique digital fingerprint, called a hash value, to nude, partially nude, or sexually explicit images or videos of people under the age of 18. Online platforms can use hash values to detect these images or videos on their services and remove this content. This all happens without the image or video ever leaving your device or anyone viewing it.

✓ Endorsed

it's a safe and intuitive tool that can help minors remove their images that were published without their consent. It doesn't require a user to share the material, as it uses hashes. It works with many platforms that are often used for image-based abuse.

✓ Best fit for

minors whose intimate images have been posted without their consent on partner platforms like Bumble, Meta, Pornhub, OnlyFans etc.

✕ Not ideal for

Not yet recorded.

Safety criteria— by category, in rubric order

Privacy & data · 20% of score

81% · 8/8 rated
  • Core content accessible without creating an account— Yes
  • No PII collected by default (name, email, IP, location)— Yes
  • Privacy policy in plain language with a short summary— Yes
  • User data not sold or shared with third parties— Partially
  • Option to use pseudonym or alternative name— Yes
  • No auto-save of form content (shared device risk)— Yes
  • Opt-in (not opt-out) consent — granular and revocable— Yes
  • End-to-end encryption used where applicable— No

Safety by design · 20% of score

50% · 2/6 rated
  • Quick-exit button present (redirects discreetly to neutral page)— No
  • Content warnings before sensitive or triggering content— N/A
  • Disguised notifications or discreet app icon option— N/A
  • No "people you may know" feature that could expose users to abusers— N/A
  • Two-factor authentication available— Yes
  • Safe alternative contact options supported (distinct from personal accounts)Not assessed— Not assessed

Agency, consent & participatory design · 15% of score

80% · 5/7 rated
  • User controls what information is public vs. private— Yes
  • Multiple content formats available (video, text, audio)— N/A
  • Self-paced use possible — no forced sequential flows— N/A
  • User can opt out of tracking and cookies— Yes
  • Survivors co-designed AND co-iterated — not consulted once only— No
  • Tool does not force a single pathway (e.g. 'call police' only)— Yes
  • Feedback mechanism exists for users to flag issues or suggest content— Yes

Accessibility, equity & inclusion · 15% of score

72% · 9/9 rated
  • Available in more than one language— Yes
  • Free to use — no paywall for core content— Yes
  • Mobile-friendly / responsive design— Yes
  • WCAG 2.1 AA accessibility compliance documented— No
  • Gender-neutral, non-stigmatising language throughout— Yes
  • Covers intersectional forms of GBV — not single-issue only— Yes
  • Works on low bandwidth / poor connectivity— No
  • Not geographically restricted in access— Yes
  • Mitigates risks for users on shared or monitored devices— Partially

Transparency & accountability · 10% of score

40% · 5/6 rated
  • Creator / organisation clearly identified on the tool— Yes
  • Last update date visible (signals active maintenance)— No
  • Scope and limitations clearly stated — including what the tool cannot do— Yes
  • Funding sources disclosed— No
  • Methodology publicly documented— No
  • Content aligned with global GBV/HP standards and reviewedNot assessed— Not assessed

Tone & trauma-informed UX · 10% of score

100% · 5/5 rated
  • No graphic or violent imagery — no sensationalised depictions of violence— Yes
  • Uses "survivor" rather than "victim" language throughout— Yes
  • Warm, non-judgmental, validating tone throughout the interface— Yes
  • Visuals are empowering and gender-diverse — not stereotyping— Yes
  • Does not minimise or hierarchise different forms of abuse— Yes

AI & algorithmic ethics · 5% of score

N/A · 0/5 rated
  • Clearly states if and how AI is used in the tool— N/A
  • Clearly states what AI is usedNot assessed— Not assessed
  • Provides details of how user's inputs are processed/ saved/ shared with third parties.Not assessed— Not assessed
  • Chatbots / automated tools clearly identify themselves as non-human— N/A
  • Human escalation pathway available when AI cannot safely respond— N/A

Sustainability & feminist tech ethos · 5% of score

50% · 2/3 rated
  • Led or co-led by women, gender-diverse people, or Global Majority organisations— Yes
  • Openly licensed — can be used, remixed or adapted by others— No
  • Clearly states compliance with feminist values or trauma-informed design or survivor-centred approachNot assessed— Not assessed

See the Transparency page for how the weighted score and bands are calculated.